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Social media in business 4000 small business yelp Bluetooth#

This will contribute to duplicate pages, meaning brands could have a page management nightmare.

Page Management & Duplicate Pages: As adoption spreads for place tips, Facebook users may be more prompted to check-in to a place or post a photo to a place that may not already have a page associated with it.

If delivering place tips is dependent on this page structure, it will have difficulty in the short term scaling to large brands and retailers. Over the years, many large brands have consolidated these local pages into one larger brand page.

Scaling up for large brands and retailers: Right now place tips are tied to Facebook pages associated with individual locations.

The following are the major limitations for brands at this point in time. While this feature is really helpful for small businesses, Facebook still has a lot of work to do to make this scalable and attractive to large brands. This could help lead more widespread adoption of beacon technology, opening up numerous marketing opportunities.

Facebook Bluetooth Beacons: With this announcement, Facebook has mentioned “Facebook Bluetooth Beacons”, a move that suggests that Facebook wants to lead more retailers to beacon implementation so they have a more fool-proof way to delivering place tips.

This is a clever way to deliver messages without depending on traditional “push notifications” through most applications.

Message visibility: With Place Tips appearing at the top of the News Feed, marketers could gain back valuable visibility in a user’s News Feed.Pairing this content with branded content is an effective strategy that should impact sales. Social proof impacting sales: With Place Tips serving up UGC (user generated content), reviews, and content from others they know, a user is provided not only with location specific content but with compelling social proof from others they trust.Targeted mobile advertising & offers: Advertisers could eventually have the ability to serve ads or offers through Place Tips that are more relevant based on a user’s location.

The following are few opportunities brands should take note of: With Facebook reaching nearly 84% of its 890 million daily users through their mobile devices – Facebook may bring to life what Yelp and Foursquare have been attempting to deliver: highly targeted and contextual content and information to a user based on their location. However, the compelling part for marketers is that Facebook brings reach and scale to the equation.

Quite obviously, Facebook is encroaching on the existing product offerings of Yelp and Foursquare. There are many opportunities this announcement could bring for brands. Right now, the test is only available through the Facebook app for iPhone and Place Tips are primarily being rolled out to a handful of New York small businesses and tourist locations, like Strand Book Store, Dominique Ansel Bakery, Metropolitan Museum of Art, Central Park, Brooklyn Bridge, and JFK airport.Īccording to Facebook, “Your location is determined using cellular networks, Wi-Fi, GPS, and Facebook Bluetooth beacons.” Opportunities for Brands These notifications will serve contextually relevant information, including friend’s photos and posts about the location, in addition to information from the place (such as recent posts from its page, upcoming events, reviews, and general information).įacebook started testing this new feature on January 29th, and like many other announcements, will continue testing before rolling out to brands. In a nutshell, Facebook place tips will serve users relevant local information at the top of their newsfeed when they are at a specific location.

This post will give you a high level overview of the new feature and the potential implications for brands. In case you missed it, Facebook recently announced the network would be introducing a new feature for iOS users called “Place Tips,” in mobile News Feeds.

Social media in business 4000 small business yelp Bluetooth#